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What Is SEO? Why Do You Need It For Your Business?- Complete Beginner’s Guide

what is SEO?

So for the entrepreneurs who think they can work without getting SEO done on their website, they need to go through this. It is important for more searchability and visibility. It offers way more real value than just these things. Some of the businesses might think they need it for all the digital properties, but lesser of them know that they need it for improving their website completely. Let’s just start with what is SEO? 

What is SEO?

SEO stands for ‘Search Engine Optimisation.’ it is important to increase both the quality and quantity of the website traffic. It helps you to get enough exposure for the product you sell without getting into paid promotions. It is a way to understand what people are searching for at what time? Seeking the answers to all the questions asked by them. What are the possible words they can use to search for the product you sell? If you know all the possible answers to these questions, you are all set to lit your website with success. It will enable you to connect with people more easily. 

The two sides of the search engine coin are to understand the needs of your customers, and the other one is getting to deliver what has been asked for. This is a full-fledged guide for you to understand how it works with the right SEO team. 

Why Do You Need SEO For Your Website?

There are immense benefits a professional SEO firm can provide you. If you are an entrepreneur, the primary motto of your life is to get more visibility and searchability online. This can only be done with the help of an SEO team. It does not matter where you stay. You can always access the best SEO companies in your locality or online. For instance, you are looking for the top SEO company in Jaipur then you only need to google it. 

When a search engine crawler finds a way to crawl on your site, this is when you know your rankings have had been improved. 

SEO Gets You Quality Traffic

Organic search is a  greater part of most businesses’ website performances. When you think of website traffic, the primary source of it is the organic search. As we all know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Yandex, and many others. Google owns about 75% of the total search market. It also does not mean that other search engines do not contribute. Therefore, it is important to follow google’s guidelines and rank at the top of the search engine. 

Your Products’ Ads Are Free

Google’s organic tracking is completely based on the best results for the keyword typed in the search bar. It means once the google engine finds your site worth showing on the top, it can direct many customers to your site for months. So when you need to learn about these tricks, you would need a professional guide on this. It also means that you need to be constant with the content and researching your way to success. All of it requires investment. It is all worth investing in. you can either do it all by yourself or you can choose to hire a professional SEO management team. It might take time of few months. Once the initial investment is made there will be no cost charged in the future.  You will only find yourself going up the scale if the team you have hired has enough expertise. 

SEO Gets More Clicks Than PPC

PPC stands for Pay Per Click. The matter of fact is that PPC ads appear above organic rankings. An average of 71.33% of searches results in a click on an organic result in the first place. The most logical explanation for this is that people tended to trust the algorithm of Google over anything. They choose to select from the immense options available on the first page. This is how much people have faith in Google. But regardless of the logic behind it, the fact is that the bulk of the clicks for any given search go to an organic result.

You Can Compete With Your Competitors Easily

Improving your online presence should be the top priority for you. It means that your competitors are already taking major steps to accomplish the first page rank on Google. You can learn from them and lead your way ahead of them. This way it will help you to stay competitive in your respective industry.

With an ideal SEO strategy of your own or the company you have hired, you are already making enough stands to stick on the first page of Google’s search engine. 

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