YouTube is an amazing platform for building loyal and highly engaged viewers who feel personally connected to me. Live streaming on YouTube allows you to engage with your viewers in real time, respond directly to questions and comments, and engage with them in an unmodified way. Not only that, it’s a great way to increase your viewers and build trust with your subscribers on YouTube.
HOW TO LIVE STREAM ON YOUTUBE:
STEP 1: ENABLE LIVE STREAMING ON YOUTUBE
You may want to get your live stream up and running, but you need to make sure your channel meets YouTube’s live stream requirements before clicking the ‘Publish’ button. First you need to check your channel and make sure you aren’t violating live stream limits. You should also ensure that your live stream content meets our community guidelines.
STEP 2: PLAN AND PREPARE YOUR LIVE STREAM
When it comes to live streams, there’s a saying about improvisation, so viewers know who you really are. But that doesn’t mean you can’t prepare your live stream so that you and your viewers get the most value out of it.
Plan your live stream format. It usually falls into one of the following types:
- Presentation / Demo
- Live class (interactive)
- Q&A Discussion
- interview with guest
- live event
- game live stream
How will you provide value to your channel and viewers?
- What is the purpose of a live stream?
- What does the audience get when they see it?
- How is this topic enhanced with live streams?
- Will viewers who miss the live stream be able to enjoy the recording later?
Plan your points. Write down the key areas you want to cover during live streaming.
Video SEO – Just like regular YouTube videos, you need to optimize your videos for SEO. This means you should research and plan for:
- Video title (targeting specific keywords/topic)
- video description
- video tag
STEP 3: PROMOTE BEFORE THE LIVE STREAM STARTS
Now live streaming is planned. The next step is to promote it in advance and get interested people to attend.
Schedule your live stream in advance. This way, people can set reminders and see if there’s room in your calendar to watch the live stream.
Highlight live streams from branding assets. As already mentioned, you can highlight live stream schedules in your YouTube channel art. You can do the same with other social profiles like Facebook, Twitter, Twitch, etc.
Encourage your subscribers to use notifications. This means that whenever you live stream on YouTube, you will be notified (and hope to attend the live stream).
Promote on other channels. Spread the word through other social channels and email lists to get attention. You can easily create posts and stories for your social profiles using tools like Placeit.
STEP 4: PRE-LIVE STREAM CHECKLIST
Regardless of the platform you use to stream live via your mobile device, computer, or live streaming software, you should always check the following before clicking ‘Publish’.
- Frame Space – Make sure there are no obstructions or confidentiality in the background.
- Lighting – Set your lights correctly to make sure everything is bright. Here are some tips.
- Audio – Performs a microphone check to make sure all sounds are audible.
- Battery – Check the batteries in your camera and microphone to keep them connected.
- Connection – Check your internet speed with a tool like speedtest.com
- Distractions – Make sure your live stream is not interrupted (e.g., mute your mobile).
- Accessibility – Can I access the live stream? If you have 10,000 or more subscribers, you can turn on real-time automatic subtitles.
- Monetization – If you want to monetize YouTube, you need to make sure that monetization (eg displaying ads) is turned on in your live stream.
STEP 5: CHOOSE YOUR PLATFORM
The three most popular live streaming methods on YouTube are through mobile devices, PCs, and live streaming software. The option you choose will depend on what your goals are, the quality of production you are looking for, and the level of interaction with your audience.
For most social streamers, mobile and web (PC) options will suffice, but more advanced streamers will want to follow the streaming software path.
This section will cover how to stream through these three options.
As mentioned earlier, you must have at least 1,000 YouTube subscribers before you can live stream on your mobile device. If you don’t already have more than 1,000 subscribers, you can use an app like Prism that lets you broadcast to YouTube even if you don’t have one yet.
- Open the YouTube app
- Click the ‘Create Video’ button (camera icon)
- Click “Live”
- Give your stream a title and choose your privacy settings
- To schedule a live stream, select the checkbox and enter the date and time
- Choose whether the content is intended for children
- Add age restrictions if necessary
- Click More Options to add a description, choose a topic category, and choose your camera and sound options
- You can enable or disable live chat, monetization, promotions and more in ‘Advanced Settings’.
- Then YouTube will take a picture with your webcam and use it as a video thumbnail image, which you can use, redo, or upload a custom thumbnail
- Click Share to get a short link to the stream and share it on your other social profiles to let them know its broadcast live
- click ‘Publish’
- Click “Finish” to stop streaming
STEP 6: AUDIENCE ENGAGEMENT
The success of any live stream depends on a combination of many factors, including preparation and subject matter, but the most important is how you engage with your viewers during and after your live stream.
Here are the best ways to keep your viewers engaged with your live stream.
- Summaries – Intermittent summaries for viewers who join live streams in between.
- Incentivize – Give your viewers a reason to stay. For example, you’ll get important insights to the end, get special deals, or get the chance to answer questions directly.
- Give Cries – Show your appreciation for the support and ratings of your viewers by offering occasional cries to specific audiences.
- Gossip – Activate live chat and join the discussion (or ask a moderator for help). You can even use what’s going on in the chat to propel live Steam topics to give everyone a sense of engagement. You can also use the moderator tool.
- Promote – Promote your YouTube live stream recording to help one of your other YouTube videos reach new viewers (and potential subscribers).
- Dig deep in the comments. After sharing a live stream recording, join in the comments to keep the discussion going and increase audience engagement.
STEP 7: PERFORMANCE ANALYSIS
The final step is to analyze the performance of the live stream to determine its success. To understand this, you need to take a look at YouTube Analytics and answer the following questions:
- Did the live stream topic drive viewers?
- How long did people stay? (What is the average viewing time?
- Which part of the live stream received the most responses?
- Did your live stream drive new subscribers?
- What were your audience’s demographics?
Tracking all your insights will help you continuously improve your live stream. Video analysis is successful YouTube channel to creating a critical part.