Your business is failing. You’re not making enough money to pay the bills. You find yourself daydreaming about how you could make more money if you only had a little bit of luck on your side.
If any one of these statements hits close to home, do not worry there are plenty of proactive steps you can take right now to turn the situation around! In this blog post, we’ll cover nine tips suggested by Jobrose that will help increase your sales immediately. So here goes:
1. Meet with customers face-to-face before they even purchase anything from you.
An important step for anyone trying to get their business off the ground is to meet with their customers face-to-face. This is the first step in getting to know them, seeing if they’re a good fit, and even determining if they will buy your product or service.
Take the time to meet one-on-one with your customer(s) preferably before they even pay you anything so that you can understand what their needs are exactly and how you can best serve them.
2. Make your business easily accessible.
Once you’ve met with someone face-to-face and determined there is a need for your product or service, show them just how easy it will be to buy from you. Place your business card in key locations where they normally go such as their car, wallet, at work, or even on the fridge. This way, when the time comes for them to actually purchase your product or service they will automatically think of you.
Also consider making yourself more accessible by offering assistance online via Skype, Twitter, and your website’s contact page. This will not only make it easier for your customers to reach out to you but will also allow you to keep an eye on your competition.
3. Offer your product or service as a free trial.
Offering a free trial is another move that will help increase sales immediately. This way, when the time comes for someone to actually pay you, they’ll be more comfortable knowing they can try before they buy and they won’t have lost their money in the process!
4. Know what you are selling.
No business is ever going to succeed if all of its offerings are confusing and difficult for people to understand, let alone buy from your store or website. Make sure you know your products and services inside and out and make them as easy to understand as possible.
Also, make sure you clearly explain the value of purchasing from you which can be anything from quick and easy to exceptional customer service.
5. Advertise your products and services.
Advertising is another way to get more people to know about your business by making it easy for them to find out where they can buy from you or see what you’re offering especially on Facebook, LinkedIn, Twitter, your website’s contact page, Google Adwords, etc to increase your sales.
6. Make your website easier to navigate.
Customers are much more likely to buy from you if they can easily find what they’re looking for. This is why many companies are moving to CSS, HTML5, and jQuery when building their websites making them far more usable.
7. Turn a negative into a positive; don’t just sell the benefits, sell the fun instead!
Here’s one more tip that has worked extremely well for many small businesses: Turn your negative situation into a positive. This can be done by remembering the saying “Haters gonna hate.”
For instance, if you’re in a lawsuit with your ex-partner or have been sued more than once see how the media portrays this news. If it looks bad, then turn it around and use it as an opportunity to start promoting yourself and what you do best; demonstrating that you actually have lots of great things going for you!
8. Share some of the success with your customers and suppliers.
To help increase your sales immediately, make sure you’re sharing your success with others in some capacity. This can be done by sending a simple email to all of your customers or suppliers, letting them know what you’ve accomplished and how they’ve helped make it possible.
This way, you’ll be able to share the same positive feelings of accomplishment with everybody involved and this will go a long way in keeping everyone excited about what you’re doing!
9. Go above and beyond keeping promises you make to customers.
Finally, when it comes down to making promises to your customers, always go above and beyond what was agreed upon. The truth is, the true winners in life are the ones who go above and beyond what is expected of them.
So, if you make a promise and end up surpassing it, your customers will be willing to do more business with you in the future.
A little bit of luck will always come your way if you just put yourself out there and give it your best shot. So go ahead… take a chance!